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Let me show you what I mean. My target audience are bloggers/aspiring bloggers and infopreneurs running/starting online businesses. I go to Pinterest and start broad. I type the word “blog” in the search field.
The first place I look for blog post ideas is in the search suggestions box. This is actually where I found the inspiration for this post. Pinterest is showing me that my target audience is searching for blog post ideas, the 2nd keyword on the list.
For more ideas, I just hit enter and start by searching for “blog”. Pinterest populates that top bar with words and phrases that people are searching for related to “blog”. I see one of the most popular searches is "for beginners". This means there are a lot of new bloggers looking to learn about blogging.
If there are more suggested keywords, you can click the right arrow to scroll through more topics.
I’m going to dig deeper and click on “for beginners”. I was able to find "design"in this list. I could write a blog post on blog design for beginners.
The next place on Pinterest to explore blog post topics is Pinterest Boards & other brands in your niche.
You can explore popular boards to see what pins are being saved to those boards. I was able to find pins on blog planning, blogging habits, SEO for bloggers, growing your email list, work flow ideas for bloggers, and tips on using Squarespace.
If you have a Pinterest Business Account you'll have access to Pinterest Analytics. It's free to setup or convert your existing Pinterest Account to a Business Account.
I go into my Pinterest Analytics and look at which pins are getting the most saves and clicks. You're able to see this information based off of all of the pins you save - not just the pins from your own blog. This tells me what's resonating with my audience.
All of this digging is helping me get to know my target audience and what they’re interested in learning and reading about. This gives me ideas that I can use to create content, sharing my unique perspective and point of view.
Give these techniques a try with your niche!
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