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I just hopped off a live webinar hosted by Tailwind and Pinterest's Head of Product Marketing, Sarah Hoople Share. I took notes and couldn't wait to share some Key Pinterest Marketing Strategies for bloggers, directly from Pinterest!
You may have noticed, Pinterest recently added a Follower feed. According to Pinterest, the first 5 pins you save each day are going to get prioritized distribution to your followers and show up in their feeds.
As your followers engage with your content, Pinterest will distribute your pins to a broader audience. So what does this mean for you?
You want to make sure the first 5 pins you save to Pinterest each day are linking to your own content! That’s how you’ll grow your blog traffic. Those first 5 pins are going to show up in your follower's feeds.
Each new day begins at 12am midnight, Universal Time. That's 7pm CST/8pm EST.
You want to make sure the pins you save to Pinterest are high quality content that your audience is the most likely to engage with. When you save a new pin, Pinterest distributes it to your followers first.
The pins with high engagement will be distributed to a much broader audience, past just your followers. Your followers engaging with your pin signals Pinterest that it's a quality piece of content.
Higher engagement on your pins = greater distribution to a broader audience!
When someone searches for something on Pinterest, they're typing in keywords to find content. Pinterest delivers search results based on keywords. You can make your content more discoverable by including keywords in your content, both on and off Pinterest.
Include keywords in your blog post, your blog post title, pin descriptions, your Pinterest profile, board titles, and board descriptions.
Choose specific keywords and related keywords. For example, your vegan quesadilla recipe pin should include the specific keyword: "vegan quesadilla recipe", and related keywords such as "vegan lunch ideas". This helps it show up in more search results.
It's a great best practice to save a pin to multiple relevant boards on your account. Different boards have different followers so this helps your content surface in more feeds.
However, it's important to save the pin to the most relevant board first. Keywords in the Board Title and Board Description help the individual pin performance. The data is being pulled from the initial board you save the pin to. So saving to the most relevant board first, will boost the performance of your pin.
According to Pinterest, there's no such thing as pinning too much, but consistency is more important than volume. For example, if you're sharing 100 pins per week, it's better to save 15 pins per day than 100 all at once on a Friday.
Knowing that Pinterest users love fresh content, Pinterest rolled out new features including hashtags and the follower feed to ensure pinners have dedicated places to discover new content.
As a blogger, you want to focus on creating fresh new content to share on Pinterest. Publishing and pinning new blog posts consistently is one way to accomplish this! Have an old blog post that you refreshed with a new pin and new pin description? That's fresh content. Save it on Pinterest!
Hashtags on Pins get significantly more distribution the first day they're saved to Pinterest. The hashtag feeds display pins in chronological order so pinners can discover fresh new content.
You can include up to 20 relevant hashtags in your pin descriptions. Quality is more important than quantity. Focus on including hashtags in general themes that people are likely to be searching for when looking for the latest and greatest content. Learn more about hashtags on Pinterest here.
Pinterest recommends pin images have a ratio of 2:3, specifically 600x900px. Anything taller than that could actually reduce the distribution of your pins on Pinterest. Taller pins used to perform well, but as these new algorithm changes rollout, you'll see a dip in the distribution of anything higher than 2:3.
There's been a lot of debate about whether deleting underperforming pins improves your overall performance on Pinterest. Pinterest explains an underperforming pin won't get as much distribution on Pinterest, but it won't hurt the rest of your pins. Plus, often times pin performance will improve over time. If you delete the pin, you're cutting any potential it has for performing in the future.
Rather than deleting underperforming pins, you can give them a makeover! If you have a pin that hasn't performed well, freshen up the blog post, create a new pinnable image, write a strong pin description including specific related keywords and hashtags, and then save a new copy of the pin to Pinterest.
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